Lillian Zhang, Gen Z personal finance expert and author of The New Money Rules, in a professional portrait
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Empowering ambitious people to thrive financially and professionally

Hi! I’m Lillian Zhang–author of The New Money Rules: The Gen Z Guide to Personal Finance. I’m a financial and career educator, media entrepreneur, and tech marketer based in San Francisco.

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The New Money Rules book by Lillian Zhang – a Gen Z personal finance guide for young professionals, written by Asian American author, finance and career content creator, and UC Berkeley alum

Pre-order “The New Money Rules: The Gen Z Guide to Personal Finance

What if you could feel confident with money, even if you’re starting from scratch? The rules of personal finance have changed. Now more than ever, Gen Z needs a fresh, empowering approach to earning, saving, and investing with confidence—written for Gen Z, by Gen Z. Pre-order now to receive exclusive bonuses (while supplies last)!

Offerings

  • Lillian Zhang’s digital products – personal finance tools for Gen Z and young professionals, including budget templates, resume resources, and money trackers

    Digital Products

    Tools & resources to help you on your financial journey.

    See Products
  • Lillian Zhang offering personalized coaching and consulting for Gen Z, young and mid-career professionals focused on financial planning, career strategy, and brand building

    Coaching & Consulting

    Need personalized guidance on financial planning, career strategy, brand building, or other topics?

    Book A Session
  • Lillian Zhang filming financial content for brand collaborations as a financial content creator, Gen Z influencer, and Asian American author sharing money tips and career advice for young professionals

    Brand Collaborations

    Reach a global audience waiting to hear about your brand.

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  • Lillian Zhang speaking at UC Berkeley as a Haas alum, Gen Z author, and financal educator

    Speaking Engagements

    Book me to speak, from top universities to national conferences.

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Personal Finance 101 checklist by Lillian Zhang – free downloadable resource for Gen Z and young professionals learning money basics
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FREE-DOWNLOAD

Personal Finance 101 Checklist

Professional headshot of Lillian Zhang – Asian American author, tech marketer, financial and career educator for Gen Z, and media entrepreneur providing career and money advice for young to mid career professionals

About Lillian

AUTHOR I FINANCE & CAREER EDUCATOR I MEDIA ENTREPRENEUR I TECH MARKETER

As a proud first-gen Asian American, I’ve had to carve my own path—figuring out the job search, learning how money works, and building wealth from scratch. I earned my degree from the Haas School of Business at UC Berkeley and now work in Silicon Valley by day while running a business by night.

Much of what I’ve learned came from real-life experiences and the wisdom of others I found online. That’s why I create: to pass it forward and mentor the next generation with actionable advice, honest insights, and hard-won lessons.

My mission is to empower ambitious people to thrive financially and professionally in a world that doesn’t always teach them how.

Personal brand submark featuring LZ in cursive for Lillian Zhang, Asian American author and financial content creator

Past Partnerships

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Verizon

Toyota

Canva

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Professional headshot of Lillian Zhang, Asian American author, financial content creator, and female finance expert providing career advice and money tips for Gen Z and young professionals