Offerings

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The New Money Rules book by Lillian Zhang – a Gen Z personal finance guide for young professionals, written by Asian American author, finance and career content creator, and UC Berkeley alum

Pre-order “The New Money Rules: The Gen Z Guide to Personal Finance”

What if you could feel confident with money, even if you’re starting from scratch? The rules of personal finance have changed. Now more than ever, Gen Z needs a fresh, empowering approach to earning, saving, and investing with confidence—written for Gen Z, by Gen Z. Pre-order now to receive exclusive bonuses (while supplies last)!

Digital Products

Tools & resources to help you on your financial journey

These guides and financial trackers are trusted by thousands, and help you stay organized and get your money on track.

Lillian Zhang offering personalized coaching and consulting for Gen Z, young and mid-career professionals focused on financial planning, career strategy, and brand building
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Coaching & Consulting

1:1 Coaching & Consulting

Need personalized guidance on financial planning, career strategy, brand building, or other topics? I offer limited coaching and consulting sessions designed to help ambitious professionals and brand leaders move forward with clarity and confidence.

Brand Collaborations

Reach a global audience waiting to hear about your brand

Do you represent a brand that wants to reach a highly engaged audience? With a mission to empower people to thrive financially and professionally, my audience cares about resources and products to help them reach their goals. Notable past partners include SoFi, Indeed, Toyota, Glassdoor, Notion, Hilton, and more. Let’s tell your story that resonates and converts.

Past Partnerships

Speaking Engagements

Book me to speak

From top universities to national conferences, I speak on Gen Z personal finance, career development, entrepreneurship, and the creator economy. I’ve delivered talks at UC Berkeley, Stanford, UCLA, Carnegie Mellon, Handshake, and more; offering real-world advice and insights with energy, clarity, and heart.

Personal Finance 101 checklist by Lillian Zhang – free downloadable resource for Gen Z and young professionals learning money basics

FREE-DOWNLOAD

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Personal Finance 101 Checklist

Pre-Order Book

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Professional headshot of Lillian Zhang, Asian American author, financial content creator, and female finance expert providing career advice and money tips for Gen Z and young professionals