Press

News and podcasts featuring Lillian Zhang in Gen Z finance, career, marketing strategy, creator economy, and more. Contact hello@lillianzhang.com for feature inquiries. 

News features

Cal Alumni Association - Rewriting the Money Rules: Gen Z Alum Lillian Zhang ’22 Returns to Campus

Bustle - How to save your first $100k [FULL FEATURE]

Berkeley Haas News - UC Berkeley Haas Alum writes “The New Money Rules” book for Gen Z [FULL FEATURE]

CNBC Make It - This 25-year-old brings in $XXX,XXX a year with her side hustle: ‘Consistent actions compound over time’ [FULL FEATURE]

Bankrate - Young people surprisingly feel the most optimistic about their money

CNBC Make It - Meet the Gen Z maxing out their retirement savings: ‘It’s no longer chasing money; it’s chasing time’

Benefit News - The rise of social media’s finfluencers – and how they’re helping Gen Z

WWLP - How to manage debt responsibly as a young adult

Insurify - Gen Z Grasps at the American Dream of Homeownership but Struggles With Nihilistic Spending

9Honey: Australia’s leading women network - Marketing manager reveals the three things that will keep you broke in your 20s

Business Insider - Gen Z turns to TikTok to find the perfect school. Some college students are cashing in

Business Insider - Read the exact DM a TikToker used to get her first brand sponsorship deal and her advice for pitching brands

Good Morning America - Young adults living at home fuel the latest travel trend

Bloomberg - Nearly Half of All Young Adults Live With Mom and Dad – and They Like It

Yahoo Finance - TikTok shares life hack for secretly checking notes during a job interview: ‘I wish I knew about this earlier’

News Nation - Why new employees are vanishing before they start