Press

News and podcasts featuring Lillian Zhang in Gen Z finance, career, marketing strategy, creator economy, and more. Contact hello@lillianzhang.com for feature inquiries. 

News features

Bankrate - Young people surprisingly feel the most optimistic about their money

CNBC Make It - Meet the Gen Z maxing out their retirement savings: ‘It’s no longer chasing money; it’s chasing time’

Benefit News - The rise of social media’s finfluencers – and how they’re helping Gen Z

WWLP - How to manage debt responsibly as a young adult

Insurify - Gen Z Grasps at the American Dream of Homeownership but Struggles With Nihilistic Spending

9Honey: Australia’s leading women network - Marketing manager reveals the three things that will keep you broke in your 20s

Business Insider - Gen Z turns to TikTok to find the perfect school. Some college students are cashing in

Business Insider - Read the exact DM a TikToker used to get her first brand sponsorship deal and her advice for pitching brands

Good Morning America - Young adults living at home fuel the latest travel trend

Bloomberg - Nearly Half of All Young Adults Live With Mom and Dad – and They Like It

Yahoo Finance - TikTok shares life hack for secretly checking notes during a job interview: ‘I wish I knew about this earlier’

News Nation - Why new employees are vanishing before they start

Podcast features

Goldsea Asian Media - Lillian Zhang Gives Gen Z a Blueprint for Building Wealth

Don’t Depend on Daddy - Balancing Content Creation While Working a 9-5, Life in Tech, and More with Lillian Zhang

SaaSfluencer - Influencers are marketers, not salespeople

Marketing Girly by Sky Society - Monetizing Your Personal Brand on Social Media with Lillian Zhang

How Creators Make Money - $50,000 in her first year as a creator… and she still works at Google